Hokie Grill & Co. represents a branding revolution in dining services. It opened in 1991, offering grilled sandwiches, salad and fruit bar, and bakery-style cookies. Then Dining Services added Chick-fil-A and Pizza Hut in 1997, Blue Ridge Barbecue in 2001, Carvel Ice Cream in 2008, and Dunkin Donuts in Fall 2012. Its Chick-fil-A and Pizza Hut are consistently ranked number one in sales on a college campus in the United States. Hokie Grill & Co. is located in Owens Dining Center, which was built in 1940 and named after university mess steward J.J. "Pops" Owens.
Hokie Grill & Co. does not accept any gift cards from Chick-fil-A, Pizza Hut, Carvel, or Dunkin Donuts.