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Creative Studio

Creative Studio Updates

Follow us here for the latest Dining Services marketing and communications updates

Salad on a white plate


Welcome to the new Dining Services Creative Studio self-serve and Wrike request quick links page. Please use the appropriate Wrike request form for your specific project. Facility Marketing Templates are available for in-facility quick signage. Under Creative Studio Self Service, you will find hours resources and assets needed to remain Dining Services’ brand compliant.


Creative Studio Self Service

Visit the online hours portal to update your facility / shop hours. Changes are made in real time after saving.

For assistance using the online hours application, please visit our Tutorial Videos section.

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Email Signature Guidelines and Tutorial.pdf
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VT_DS_LockUP_Black_Email_Signature.png

Fonts for download

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Acherus.zip
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Crimson_Text.zip
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Gineso.zip

Dining Services logo

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Dining Services Lockup.zip

Workflow Breakdown

  • Requests Basic (SECSR) — Special Event Basic Marketing Needs: Social Media, Posters, Digital Signage
  • Plus (SECSR) — Special Event Plus Marketing Needs: Social Media, Posters, Digital Signage, Retractable Banners, A-Frames, Custom Menus
  • Luxe (SECSR) — Special Event Luxe Marketing Needs: Social Media, Posters, Digital Signage, Retractable Banners, A-Frames, Custom Signage, Custom Menus, SWAG, Décor, Photo / Video Services
  • Admin (CSR) — Administration Use Only. Marketing for Recruitment, Trainings, Presentations, Brochures, Print Products, Giveaways, Promos, etc.
  • Photography (CSR) — Photography Request Only. Headshots, Product Photos, Space Shots
  • Videography (CSR) — Videography Request Only. Promotional Content, Asset Building, Advertising
  • Digital Signage / Menu Update (CSR) — Menu Updates, Digital Notices, Menu Replacements
  • 72 Hour Emergencies — Urgent Marketing Needs. Only use for operational / equipment marketing needs or replacement of a damaged, lost, and stolen marketing pieces.
  • Digital Content / Copy / Social Media Request — Last Minute Social Media Updates, Review / Editing of Presentation or Writing Copy, and Simple Digital Marketing Assets.
  • Limited Time Offering (CSR) — Limited Time Offerings Design and Marketing Only.
  • New Design (CSR) — For new concepts, ideas, and general creative improvements in facilities and units.

Timelines

  • Special Events - Request should be made 6 months in advance. EX: Submit Spring events in Fall and Fall events in Spring.
  • Fall Opening - Facility and Shop needs should be requested no later than May to anticipate the students fall return. Including Menus (Pricing can be altered later.)
  • Limited Time Offerings - Requests for “New Items” should be made no later than 45 days prior to planned launch. (Last minute planning is unacceptable, and those requests will NOT be approved.)

Special Event marketing materials will be launched by the Creative Studio at minimum 13 business days prior to the event date.

No request = No marketing

Failure to provide sufficient detail and ideas in your request will cause a denied status. Absolutely no place holder requests are allowed. Please see the timelines section for appropriate planning and what is acceptable.

Nonresponsive follow ups will cause your request to be closed if you do not respond backto the creative studio within 3 business days.

Marketing Deliveries and Installations will only be completed on Wednesdays and Thursdays of each week. EX: You request a replacement sign; it will go on the next production cycle for the following week if the request is after that week’s Tuesday.

Last minute request that will be approved are Admin, 72 Hour Emergencies, Digital Signage / Menu Updates, and Digital Content / Copy / Social Media Request. These will be approved within 24 hours and completed within 3 business days by the creative studio.

Photography and Videography timelines are at the sole discretion of the Creative Studio Photographer. Consult with the Photographer promptly after submitting a request.

Headshots and departmental photography will be completed every second Wednesday of the month. This will cover new onboardings from the 10th and 26th within their first 2 weeks in their role. No exceptions will be made.

Please add additional working time for your request if procurement or outside services are needed.

Defined limits = Accountability from both client and creative studio.

The provided video tutorials below are to help assist in navigating the new Marketing Creative Studio processes and workflows. For additional questions and concerns not covered, please reach out directly to the Creative Studio for assistance.

Dining Services Creative Studio

1750 Kraft Drive, Suite 1000, Blacksburg, VA 24060


Creative Studio Staff

"Behind every great advertisement, there's a team of creative minds working together in accord. At Dining Services, we are proud to have a talented and passionate team that brings imaginations to life. Together, we strive to create stunning and innovative designs that leave a lasting impression on the Virginia Tech community.”

Michael Goodson
Assistant Director of Marketing and Communications Dining Services and Housing Operations
michaelgoodson@vt.edu
540-231-3097

Joy Blackburn
Graphic Designer
joyhope19@vt.edu
540-231-5398

Kelley Akers
Social Media and Graphic Design Coordinator
kkakers@vt.edu

Darren Van Dyke
Photographer and Videographer
dvd8594@vt.edu
540-231-3605

Eric Garner
Writer and Copy Editor
geric@vt.edu